Sora
Original character IP · 2026 · Higgsfield, Premiere, Topaz, Suno, ElevenLabs
The brief. Build a character who can carry a social channel: recognizable in any scene, any style, any aspect ratio.
▶ Movie trailer · 1:03
Sora · Movie trailer · 1:03 · Higgsfield, Premiere, SunoThe movie trailer, cut to the score. Original IP; the project is ongoing.
Approach. Look development first: four full look tests on the same scene (Bladerunner, Dune, Action, Anime) before a single final was cut. Then a seed library (environments, props, a bell, soju jars, dumplings) so every scene is built from the same world. Stills generated first, then animated; master cuts in 16:9 with beat-cut 9:16 versions for Instagram, TikTok, and X. Title cards in three styles: ink on hanji, five peaks, najeon lacquer.
What shipped (so far). Finished cuts across Jars, Dinner, Water, Durumi, and Dance in both 16:9 and 9:16; a cover set; a title-card family; and the channels themselves. In production. This page updates as cuts land.
What it shows. Character consistency at scale, a repeatable scene-building method, and a delivery pipeline that outputs every platform’s format from one master.
Four stages. One character.
Built in four stages, each locked before the next: character, visual identity, world, ship. Casting grid first: thirty faces, one pick. Then keys, an expression sheet, and wardrobe, so every scene starts from the same face and the same world. Drift still happens; the stages are how it gets caught.
01 Character. The key.
01 Character. Flight suit.
01 Character. In the world.
01 Character. The lotus.
02 Visual identity. Five peaks.
02 Visual identity. Najeon lacquer.
02 Visual identity. Key art.
03 World. The pavilion.
03 World. The throne hall.
03 World. The food.
04 Ship. Blueprint.
04 Ship. Model sheet.
04 Ship. On the ground.